CIENCEpedia

This is a collection of terms that we use to describe our work every day. You’ll hear these
everywhere from our blog posts to discovery calls and throughout working with us. To make
sure everyone’s on the same page, we’re releasing this glossary that goes beyond just
definitions, but attempts to educate and edify its reader. We hope you find it useful.

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Lead Generation
Lead generation is the first stage of a sales process that helps identify and engage with potential customers and pass it to a sales team.
Account-Based Marketing (ABM)
B2B Lead Generation Campaign
Conversion Rate
Customer Relationship Management (CRM)
Customer Success Manager (CSM)
Outbound Assist
Qualified Appointment
Sales Development Representative (SDR)
Sales Leads Researcher
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Marketing
Marketing is a business process that helps win buyers and deliver services better. It also builds and supports a company’s image and reputation.
Account-Based Marketing (ABM)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Direct Marketing
Direct Response
Go-to-Market Strategy
Marketing KPIs
Pre-Targeting
Telemarketing
Website Bounce Rate
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Sales
Sales is a multi-stage business process of identifying, engaging, interacting and winning new customers as well as sell more to the old ones.
Churn Rate
Conversion Rate
Customer Relationship Management (CRM)
Customer Success Manager (CSM)
Outbound Attribution
Sales Development Representative (SDR)
Sales Engagement
Value Proposition
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Email Campaigns
Email Campaigns are a lead generation tactic that helps a company actively engage with potential clients via email.
A/B Testing
Direct Response
Email Bounce Rate
Email Open Rate
Email Response Rate
GDPR
Qualified Appointment
Sequences, Cadences, and Waves
SPF Record
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Cold Calling
Cold Calling is a reliable, time-tested lead generation method.
Call Reluctance Syndrome
Gatekeeper
Qualified Appointment
Telemarketing
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